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Why Use Color?

Numerous studies have shown that color dramatically improves the impact of documents, presentations and marketing materials of any business. Consider these facts:

Clearer Recall
The Pantone Institute indicates that consumers are up to 78% more likely to remember words or phrases printed in color verses black and white.

Better First Impression
According to the Institute for Color Research, up to 90% of subconscious judgments about a person, environment or items are based on color alone.

Faster Action
Cap Ventures found that color documents generate a 34% faster response rate and a 48% increase in repeat orders when compared to black and white.
MFP’s allow you to develop powerful color documents, presentations and collateral pieces affordably and efficiently. Utilize high-speed output and advanced finishing options to complete more of your projects in-house saving you time and money.

Click here to find out how to put the power of color to work for your business!


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